Lenzenbauer Bio-Hof
Research & Analyse
Markenstrategie
Packaging Design
Michael Golser
Julia Gassner
Branding: Alle guten Dinge sind drei. Das ist auch bei Lenzenbauer nicht anders: Bio-Hof, Hofladen und Ferienchalets. Drei Orte und Angebote mit individuellem Charakter und Charme. Die Spannung zwischen Eigenständigkeit und Einigkeit spiegelt sich sowohl in der neuen Positionierung wie auch im neuen Corporate Design wieder.
Etiketten / Packaging Design: Schlicht, natürlich und ehrlich. Mit einer schnörkellosen Typografie und Illustration vor einfarbigen Hintergründen. Wobei die Farben für die Etiketten den unterschiedlichen Saft Kompositionen entnommen wurden und daher praktischerweise auch gleich der Zuordnung der Sorte dienen.
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